When emotions, culture, and tourism professionals come together in a year-end celebration
On January 24, 2026, Viet Orchid Travel had a truly fulfilling day participating in the event “Cham Hue – Year End Party”, organized by the Hue Travel Association. More than just a year end gathering, the event became a meaningful space where emotions, culture, and the spirit of companionship among Hue’s tourism community were deeply shared and celebrated.
Ms Lan – CEO Viet Orchid Travel with representatives from other organizations
Touching Hue through emotions
Far beyond a typical year end party, “Cham Hue” delicately recreated the very soul of the former imperial capital gentle, profound, and refined.
From the overall decor, lighting, and sound to the smallest details, everything evoked a tranquil yet culturally rich Hue, perfectly reflecting the spirit that Hue tourism has always aspired to preserve and promote.
The gala not only “touched” Hue itself, but also touched the hearts of those who love tourism, cherish their profession, and hold a deep affection for the ancient capital of Hue.
Viet Orchid Travel honored to accompany the Hue Travel Association
Within the framework of the program, Ms. Lan – CEO of Phong Lan Viet Tourism Company (Viet Orchid Travel) – was honored to participate in the event as a Silver Sponsor and in her role as Vice President of the Hue Tourism Association.
At the event, Ms. Lan represented Viet Orchid Travel in the ceremonies of recognition and medal presentation.
Representative of Viet Orchid Travel receiving the Certificate of Merit from the Hue City Tourism Association (woman wearing an orange Ao Dai)
Ms. Lan receiving the Silver Sponsor medal (woman wearing an orange Ao Dai)
Vice President of the Association – Ms. Lan presenting medals to Bronze Sponsors (woman wearing an orange Ao Dai)
These moments were not only a recognition of Viet Orchid Travel’s contributions over the past year, but also a reflection of the spirit of partnership, sharing, and sustainable development within the Hue tourism community.
When Hue’s culture comes alive through authentic experiences
One of the most emotionally resonant highlights of the event was the vivid recreation of Hue’s traditional cultural and culinary space.
Guests had the opportunity to enjoy:
- Hue Clam Rice (Com Hen) – rustic yet rich in the essence of Hue cuisine
- Hue Sweet Soups (Che Hue) – delicate and refined, featuring a variety of flavors and styles
- Steamed rice rolls with fermented shrimp paste – a dish closely associated with the royal cuisine of ancient Hue
- Traditional Banh Chung and Banh Tet – iconic flavors of the Vietnamese Lunar New Year
Hue’s Traditional foods: Bánh cuốn tôm chua – Chè Huế – Bánh canh Nam Phổ
Vietnam’s Traditional Cuisines: Banh Chung and Banh Tet
Alongside the culinary experience were traditional folk activities:
- Calligraphy writing, conveying wishes and blessings for the New Year
- Traditional folk games such as “bầu cua” and “đập lu”, evoking memories of Hue’s old rural life
Calligraphy writing by a traditional scholar during Tet
These moments went beyond mere performances; they became a heartfelt tribute to the beauty of Hue’s traditional cuisine and culture – preserved and retold through genuine, immersive experiences.
Viet Orchid Travel & the journey of bringing Hue’s values to international travelers
As a company specializing in inbound tourism for international visitors, Viet Orchid Travel firmly believes that sustainable tourism begins with preserving local culture and creating meaningful, in-depth experiences.
“Cham Hue – Year End Party” continues to inspire us to:
- Design journeys deeply rooted in Hue’s unique identity
- Tell Hue’s stories through experiences, emotions, and people
- Walk alongside the local tourism community so that Hue can shine brighter on the global tourism map
Wishing for a new year of unity, breakthroughs, and sustainable growth, so that Hue tourism may continue to share its unique beauty with friends around the world.
May travelers to Vietnam not only “visit” Hue, but truly touch the depth of its culture, cuisine, and people – turning every journey into not just a trip, but a lasting memory, rich in Hue’s spirit and the essence of Vietnam.
👉 If you are seeking authentic cultural experiences in Hue, let Viet Orchid Travel accompany you on a journey where traditions, stories, and emotions come together.
Special thanks to the Organizing Committee for the beautiful photos!
Viet Orchid Travel